Paid Search & Social Ads
Advertising that pays for itself
Reach customers actively searching for your services. We run campaigns with real ROI tracking so you know exactly what's working, and what's not.
Why paid ads work
Paid ads let you show up instantly for people actively looking for your services. Unlike SEO which takes time to build, ads can start generating leads the day they launch.
The problem? Most businesses waste money on poorly targeted ads with no way to track what's actually working. They know they're spending money, but they don't know if it's worth it.
We run campaigns differently. Every lead is tracked back to the exact ad, keyword, and audience that generated it. You'll know your cost per lead, your return on ad spend, and exactly where your money is going.
When paid advertising matters most
Paid search and social advertising tends to be highest-impact when:
- You need leads quickly and can't wait for organic growth
- Your services have high lifetime value that justifies acquisition costs
- Customers actively search for your services online
- You want to scale proven campaigns and capture more demand
It may be less impactful if your business relies primarily on referrals or if your services don't justify the acquisition cost.
Results You Can Expect
What our clients typically see when paid ads are a priority
3-5x
return on ad spend (ROAS) after optimization
Every lead
tracked back to the exact ad that generated it
No waste
budget focused only on clicks that convert
Monthly
ROI reporting with real numbers
Platforms
Advertising across every major platform
This work focuses on reaching customers where they search and scroll, with full attribution so you know what's working.
Search Advertising
- Google Ads (Search, Display, Shopping)
- Microsoft/Bing Ads
- YouTube Ads
- Google Performance Max
Social Media Ads
- Facebook Ads
- Instagram Ads
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
E-commerce & Retail
- Amazon Advertising (Sponsored Products, Brands, Display)
- Shopify marketing integrations
- Google Shopping campaigns
- Dynamic remarketing
- Product feed optimization
FAQ
Common questions about paid advertising
It depends on your goals, market, and competition. We typically recommend starting with a budget that allows for enough data to optimize, then scaling what works. After your free audit, we will recommend a budget range that makes sense for your situation.
We track real business outcomes: leads, calls, sales, and revenue. Every conversion is attributed to the specific ad, keyword, or audience that generated it. You will know your cost per lead, cost per sale, and return on ad spend (ROAS) so you can make informed decisions.
It depends on where your customers are. Google Ads works great for people actively searching for your services. Social ads (Facebook, Instagram, TikTok) work well for building awareness and reaching new audiences. For e-commerce, Amazon Ads can be powerful if you sell on that platform. We will recommend the right mix for your business.
You pay for ad spend directly to the platforms (Google, Facebook, etc.). Our management fee is separate. This keeps everything transparent, and you always have full visibility into exactly where your money is going.
Paid ads can generate leads quickly, sometimes within days of launching. However, optimization takes time. We typically see significant improvements in campaign performance over the first 30-60 days as we gather data and refine targeting.
Ready to start advertising profitably?
Get a free audit of your current ad performance or a proposal for a new campaign.