Insights
What we've learned about healthcare marketing.
Opinionated insights on what actually drives patient growth in healthcare. Written from real-world diagnostics, not theory.
Guide
The Healthcare Practice Owner's Guide to Patient Growth
Practical strategies for orthodontists, med spas, cosmetic dentists, and healthcare practices.
Healthcare Marketing in 2026: What Will Actually Matter
Forget generic trend lists. Here's what we believe will define success for healthcare practices this year, based on what we're seeing on the ground and where patient behavior is headed.
The Rise of 'Near Me' Healthcare: What Local Really Means Now
Near me searches have exploded. But 'near' means different things for different services. Understanding how far patients will travel - and why proximity matters more than ever - changes how you market locally.
Dermatology Practice Marketing: When You're Medical and Cosmetic at the Same Time
Most dermatology practices offer both insurance-based medical services and cash-pay cosmetic treatments. Marketing both without confusing patients - or diluting your expertise - requires understanding two fundamentally different patient journeys.
The Plastic Surgeon's Referral Paradox: When Your Best Marketing Isn't Marketing
The busiest plastic surgeons often do the least traditional marketing. Their patient flow comes from referrals, relationships, and reputation. Here's how that system works - and how to build it.
Why Multi-Location Dental Groups Struggle with Local Marketing
DSOs and multi-location dental groups have scale advantages, but local marketing often suffers. The practices winning in each market understand something that centralized marketing teams frequently miss.
Healthcare Email Marketing That Patients Actually Open
Most practice email marketing fails because it's built around what practices want to say, not what patients want to receive. Here's what actually works for patient communication and reactivation.
Marketing a Vein Practice When You're Medical, Cosmetic, and Preventive All at Once
Many vein and vascular practices offer insurance-based interventions, cash-pay cosmetic treatments, and preventive screening. Marketing all three without confusing patients requires more than separate landing pages.
5 Med Spa SEO Myths That Are Costing You Clients
Most med spas get SEO wrong because they believe outdated advice. These five myths are actively hurting your visibility and costing you high-value clients every month.
The Case Against 'We Treat You Like Family' (And Other Healthcare Clichés)
Every practice says they provide 'compassionate care' with 'state-of-the-art technology.' When everyone says the same thing, no one stands out. Here's how to find messaging that actually differentiates.
Measuring What Matters: Patient Acquisition Cost for Healthcare Practices
Most healthcare practices don't know what they're paying to acquire each new patient. Without this number, marketing becomes guesswork. Here's how to calculate it and what benchmarks actually mean.
Healthcare Search in 2026: Google, AI, and Where Patients Actually Look
Search behavior is fragmenting. Some patients still type into Google. Others ask ChatGPT. Many do both. Here's what healthcare practices need to understand about visibility in a multi-platform world.
Want insights specific to your practice?
Get a practical assessment of where you stand and what opportunities exist for your situation.