Insights
What we've learned about healthcare marketing.
Opinionated insights on what actually drives patient growth in healthcare. Written from real-world diagnostics, not theory.
Guide
The Healthcare Practice Owner's Guide to Patient Growth
Practical strategies for orthodontists, med spas, cosmetic dentists, and healthcare practices.
Healthcare Marketing in 2026: What Will Actually Matter
Forget generic trend lists. Here's what we believe will define success for healthcare practices this year, based on what we're seeing on the ground and where patient behavior is headed.
Marketing During Practice Transitions: Acquisitions, Retirements, and New Locations
Practice transitions - ownership changes, partner departures, location openings - create marketing vulnerability and opportunity. Here's how to navigate transitions without losing patients or momentum.
Local SEO Ranking Factors That Actually Matter for Healthcare
SEO advice is full of theories and outdated tactics. Here's what actually moves rankings for healthcare practices - based on patterns that consistently correlate with visibility.
AI-Powered Review Management for Healthcare
AI is changing reviews - from how they're written to how platforms detect fakes. Here's what healthcare practices need to understand about reputation management in the AI era.
How to Evaluate a Healthcare Marketing Agency
Not all agencies are equal, and healthcare marketing has specific requirements. Here's what to look for, what to avoid, and how to set a relationship up for success.
FTC and FDA Rules for Healthcare Advertising: Beyond HIPAA
HIPAA isn't the only federal agency watching your marketing. The FTC regulates truthful advertising. The FDA governs drug, device, and treatment claims. Understanding both is essential for compliant healthcare marketing.
Building a Healthcare Brand That Commands Premium Pricing
Commodity practices compete on price and convenience. Premium practices command higher fees and attract patients who value quality over cost. The difference isn't just marketing - it's intentional brand building.
Healthcare Paid Advertising: What Actually Works in 2026
Google Ads costs keep rising. Meta keeps changing. Everyone promises results. Here's an honest look at what paid advertising actually works for healthcare practices - and what's usually a waste of budget.
The Consultation-to-Case Conversion Problem
Your marketing generates consultations, but cases aren't closing. The gap between consultation booked and treatment accepted is where many practices leak revenue. Here's how to fix the handoff.
First-Party Data Strategy for Healthcare Practices
Third-party cookies are dying. Privacy regulations are tightening. The practices building first-party data systems now will own their patient relationships while competitors struggle with blindfolded marketing.
The Google Business Profile Algorithm for Healthcare in 2026
What actually moves your Google Business Profile ranking? After years of testing and observation, here's what matters, what doesn't, and what most healthcare practices get wrong about local pack visibility.
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