Insights
What we've learned about healthcare marketing.
Opinionated insights on what actually drives patient growth in healthcare. Written from real-world diagnostics, not theory.
Guide
The Healthcare Practice Owner's Guide to Patient Growth
Practical strategies for orthodontists, med spas, cosmetic dentists, and healthcare practices.
The $30K Smile Consultation: Why High-Value Cosmetic Cases Require Different Marketing
Veneer cases and full-mouth reconstructions aren't won through Google Ads. The patient journey for premium cosmetic dentistry is longer, more personal, and more trust-dependent. Here's what marketing actually works.
When Your Injector Becomes the Brand: Provider vs Practice Marketing
Your best injector has 15,000 Instagram followers and patients who book specifically with her. Great - until she leaves. The tension between building provider brands and practice brands is real. Here's how to navigate it.
Social Media Compliance for Healthcare: The Rules Nobody Taught You
Social media is essential for healthcare marketing. It's also a compliance minefield. One wrong post can violate HIPAA, FTC rules, or state regulations. Here's how to build a social presence without building legal liability.
The Med Spa Membership Model: Recurring Revenue Done Right
Some med spa memberships generate loyal patients and predictable revenue. Others fizzle within months. The difference isn't the discount - it's the structure. Here's what separates membership programs that work from expensive experiments.
Weight Loss Clinic Marketing in the GLP-1 Era: Opportunity and Complexity
GLP-1 medications have transformed weight loss medicine overnight. Patients are flooding in, competition is exploding, and the marketing playbook is being rewritten. Here's how weight loss clinics can navigate this new landscape.
The Rise of 'Near Me' Healthcare: What Local Really Means Now
Near me searches have exploded. But 'near' means different things for different services. Understanding how far patients will travel - and why proximity matters more than ever - changes how you market locally.
Dermatology Practice Marketing: When You're Medical and Cosmetic at the Same Time
Most dermatology practices offer both insurance-based medical services and cash-pay cosmetic treatments. Marketing both without confusing patients - or diluting your expertise - requires understanding two fundamentally different patient journeys.
The Plastic Surgeon's Referral Paradox: When Your Best Marketing Isn't Marketing
The busiest plastic surgeons often do the least traditional marketing. Their patient flow comes from referrals, relationships, and reputation. Here's how that system works - and how to build it.
Why Multi-Location Dental Groups Struggle with Local Marketing
DSOs and multi-location dental groups have scale advantages, but local marketing often suffers. The practices winning in each market understand something that centralized marketing teams frequently miss.
Healthcare Email Marketing That Patients Actually Open
Most practice email marketing fails because it's built around what practices want to say, not what patients want to receive. Here's what actually works for patient communication and reactivation.
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