Cosmetic Dentistry Marketing
Attract patients ready to invest in a smile transformation.
Patients searching for veneers, whitening, and smile makeovers are typically serious buyers. We help you get found, showcase your best work, and convert serious cosmetic interest into committed consultations.
Results
What our cosmetic dental clients achieve
Representative outcomes from cosmetic dental practices with similar starting points.
for veneers, smile makeovers, and high-value cosmetic cases
with 50+ new reviews annually
in your market
Our work is designed for independent cosmetic dental practices competing on quality, not corporate groups running discount playbooks.
All results shown are representative and depend on market conditions and starting point.
For most cosmetic dental practices, improving case acceptance and treatment value has a far greater revenue impact than increasing raw lead volume.
Most practices come to us when cosmetic interest is high, but consultation quality and case acceptance are inconsistent.
What to Expect
A realistic timeline for results
Results vary by market and starting point. We'll give you honest projections based on your specific situation.
The Challenge
Your work speaks for itself, but can patients find it?
Cosmetic dentistry is visual by nature. Patients want to see results before they book. But many practices with exceptional clinical skills lose to competitors who simply positioned themselves better online.
When patients search for veneers or smile makeovers, they compare portfolios, reviews, and credentials. If your online presence doesn't communicate the quality of your work, you're invisible to the patients you should be serving.
What We Do
Growth systems built for cosmetic dentistry
Local visibility that drives consultation requests
We help cosmetic dental practices show up when patients are actively searching for veneers, whitening, and smile makeovers, across Google Search, Maps, and local listings, so your practice is found when patients are ready to invest in cosmetic treatment.
Reputation that builds trust before the first call
We help you build and maintain a review profile that reflects the quality of your work. When patients compare cosmetic dentists, your reputation and portfolio of results become deciding factors.
A website that converts visitors into consultations
We optimize your site to showcase your best work, make booking easy, and answer the questions patients have before they pick up the phone or submit a booking request.
Paid visibility when timing matters
When appropriate, we use paid channels selectively to capture high-intent searches for cosmetic procedures, always tracked to actual consultations. We focus on consultation quality and case value, not clicks or cheap leads.
This work compounds over time as visibility, trust, and case acceptance reinforce each other. Most cosmetic dental practices engage us to actively manage visibility, reputation, galleries, and conversion month over month, not as a one-time campaign.
Who This Is For
This works best for cosmetic dental practices that:
- Compete on results, aesthetics, and patient experience (not coupons)
- Perform veneers, smile makeovers, and cosmetic cases with real margins
- Want fewer low-value inquiries and more committed consultations
- Are willing to invest in long-term visibility and positioning
Typically led by an owner or managing dentist involved in growth decisions.
Not ideal for practices that:
- Rely heavily on discounts or promotional offers
- Want one-off SEO or website projects
- Expect immediate volume without foundational positioning
- Treat cosmetic dentistry as an add-on rather than a core service
FAQ
Common questions
No. We don't take competing practices in the same market. If we're already working with a cosmetic dentist in your area, we'll tell you upfront. This is not negotiable. It is how we protect the value of what we do.
We position you as a cosmetic specialist, highlighting your advanced training, specialized equipment, and focus on aesthetic excellence. Your gallery of complex cases demonstrates expertise that general practices can't match.
Yes. We implement tracking so you know exactly which marketing channels are generating consultation requests and which are converting to treatment. You'll see clear ROI on your cosmetic dentistry marketing investment.
We create stunning before/after galleries, patient testimonial videos, and social content that showcases your best work. Visual proof is essential for cosmetic dentistry. Patients want to see what's possible before they commit.
We target patients actively searching for specific treatments like veneers, dental implants, and full smile makeovers. These are people ready to invest in their smile. We also reach patients through lifestyle targeting on social media.
Yes. We help you communicate financing options clearly so cost doesn't become a barrier. Many patients want cosmetic work but need payment flexibility. We help remove that obstacle in your marketing.
Absolutely. Cosmetic dentistry is highly visual and perfect for platforms like Instagram. We create content strategies that showcase transformations, behind-the-scenes looks at technology, and patient success stories that drive engagement and referrals.
We create targeted content and advertising for patients searching for veneers and complete smile transformations. These high-value cases require specific messaging around the life-changing results and the investment in self-confidence.
Absolutely. We help multi-location practices optimize each location for local search while maintaining brand consistency. Each location gets its own Google Business profile and targeted local campaigns.
HIPAA-Compliant Marketing
Our processes are designed with patient privacy in mind. We never use protected health information without proper consent and compliance protocols.
Ready to grow your cosmetic dental practice?
Get a Growth Plan and see where consultation quality, positioning, or visibility is limiting cosmetic case growth, and what to fix first.