Local SEO & Google Business
Show up when customers search for you
When someone searches for your services in your area, you need to be there. We make sure you are.
Why local SEO matters
46% of all Google searches have local intent. That means nearly half of everyone searching is looking for something nearby: a restaurant, a service provider, a professional, a local business.
If you're not showing up in those searches, your competitors are getting those customers. It's that simple.
Local SEO isn't about tricks or gaming the system. It's about making sure Google understands who you are, what you do, and where you do it. That way, it can confidently recommend you to searchers.
When local SEO matters most
Local SEO and Google Business optimization tend to be highest-impact when:
- Customers actively search for services like yours in a defined geographic area
- Your business relies on inbound calls, form fills, or bookings
- You compete with multiple nearby providers offering similar services
- Visibility in Maps and "near me" searches influences customer choice
It may be less impactful when demand is referral-only, contract-driven, or not location-based.
Results You Can Expect
What our clients typically see when local visibility is a priority
40-60%
increase in Google Business visibility within 90 days
Top 3
map pack ranking for primary keywords in 3-6 months
More calls
directly from Google search results
Monthly
ranking reports you can actually understand
What's Included
Everything you need to rank locally
This work focuses on helping search engines clearly understand your business, and helping customers choose you once they find you.
- Google Business Profile optimization
- Local citation building and cleanup
- On-page SEO for local keywords
- Competitor analysis
- Monthly performance reporting
FAQ
Common questions about local SEO
Most businesses see initial improvements in 30-60 days, with significant gains in 3-6 months. Local SEO is a long-term investment that compounds over time. We often see quick wins like improved Google Business visibility in the first month, while top 3 map pack rankings typically take 3-6 months depending on competition.
Your Google Business Profile (formerly Google My Business) is your business listing that appears in Google Maps and local search results. It includes your address, hours, photos, reviews, and more. Optimizing it is critical because it directly impacts whether you show up in the local 'map pack', which gets the majority of clicks for local searches.
Local citations are mentions of your business name, address, and phone number (NAP) on directories like Yelp, Yellow Pages, and industry-specific sites. Consistent citations across the web help Google trust that your business is legitimate and serves the area you claim. We build and clean up citations to ensure accuracy everywhere your business appears online.
Reviews are one of the top ranking factors for local SEO. Google considers both the quantity and quality of your reviews, as well as how recently they were posted. More importantly, reviews influence customer decisions. We help you build a review generation system that consistently brings in fresh, positive reviews.
Yes. If you serve multiple areas, we can develop a multi-location strategy. This might include optimizing multiple Google Business Profiles (if you have physical locations), creating location-specific landing pages, and building citations for each service area. We will discuss what makes sense for your specific situation.
Local SEO focuses specifically on ranking for searches with local intent, like '[service] near me' or 'best [business type] in [city].' It involves optimizing your Google Business Profile, building local citations, earning local reviews, and ensuring your website signals your service areas clearly. Regular SEO is broader and focuses on ranking for non-geographic terms.
Ready to get found?
Get a free audit showing exactly where you're losing ground in local search.