Automotive Marketing
Stop losing customers to shops with better marketing.
You do great work. But when customers search for automotive services, are they finding you or your competitors? We fix that.
Proven Results
What our automotive clients achieve
These aren't impressions or clicks. These are customers through the door and cars in your bays.
within first 6 months
vs. $100+ on third-party
for key services
after 12 months
Who We Help
Marketing for every type of automotive business
Whether you're an independent shop building a loyal customer base or a dealership driving sales and service, we tailor our approach to your business.
We Understand Your Challenges
The problems keeping automotive business owners up at night
You got into this business because you love cars, not because you wanted to become a marketing expert. But in today's market, the shops winning aren't always the best. They're the best marketed.
Customers assume you're going to rip them off
The automotive industry has a trust problem. Customers walk in expecting hidden fees, unnecessary repairs, and high-pressure sales tactics. Even if you run an honest operation, you're fighting against decades of industry reputation.
We build your reputation with authentic reviews, transparent pricing, and content that educates rather than sells. When customers see 200+ five-star reviews and helpful content, they trust you before they ever walk in.
You're invisible when customers search for help
When someone's check engine light comes on or they need new tires, they search Google. If you're not in the top 3 results for 'auto repair near me' or 'oil change [city],' that customer goes to your competitor, often a chain with a bigger marketing budget.
We dominate local search for your most profitable services. Google Business optimization, local SEO, and targeted advertising ensure you show up first when customers need automotive services.
Third-party leads cost too much and convert poorly
CarGurus, AutoTrader, and RepairPal all promise leads but charge premium prices for shared inquiries. You're competing with multiple dealers or shops on every lead, and your cost per acquired customer keeps climbing.
We build your own lead generation system. Your website, your Google presence, your reputation: exclusive leads that come directly to you at a fraction of the cost of third-party platforms.
Your service bays aren't consistently full
Some weeks you're turning away work, others you're sending technicians home early. Inconsistent car count means inconsistent revenue, and you can't grow or hire with unpredictable workflow.
We create consistent lead flow through a combination of search, advertising, and retention marketing. Service reminders, seasonal campaigns, and reputation management keep your bays full year-round.
What We Do
Marketing built specifically for automotive businesses
We understand the unique challenges of automotive marketing: the trust issues, the local nature of the business, and the need for consistent car count. Our strategies are built for how customers actually search for and choose automotive services.
Local Search Domination
Be found when customers need you
- Google Business Profile optimization
- Local SEO for all service categories
- 'Near me' search optimization
- Service area and multi-location targeting
- Citation building and NAP consistency
→ Rank #1 for your most profitable services in your market
Lead Generation
Fill your bays with quality work
- Google Ads for high-intent searches
- Service-specific landing pages
- Inventory advertising (for dealers)
- Call tracking and attribution
- Retargeting for consideration-stage customers
→ Generate 50+ exclusive leads per month
Reputation & Trust Building
Overcome industry skepticism
- Automated review generation after service
- Multi-platform reputation management
- Professional review response
- Trust badges and certifications display
- Before/after and transparency content
→ Build a 4.8+ star reputation that converts skeptics
Customer Retention
Turn one-time visits into lifetime customers
- Automated service reminder campaigns
- Seasonal maintenance promotions
- Email and SMS marketing
- Loyalty program promotion
- Customer win-back campaigns
→ Increase customer lifetime value by 40%+
Our Process
How we work with automotive businesses
We know you're busy running your shop or dealership. Our process is designed to get results without taking you away from customers and cars.
Audit your current position
We analyze your search rankings, review profile, competitor landscape, and website performance. You'll see exactly where you're losing customers to competitors.
Build your trust strategy
Based on your business type and goals, we create a plan focused on building reputation, visibility, and lead generation. Trust is the foundation of automotive marketing.
Execute and optimize
We handle everything: SEO, advertising, review generation, and content. Your job is to keep doing great work; our job is to make sure customers find you.
Report on real results
Monthly reports show leads generated, cost per lead, and customer acquisition. No vanity metrics, just the numbers that matter to your bottom line.
“We went from 4 cars a day to averaging 12. Our reviews went from 47 to over 300 in a year. For the first time, I can actually plan for growth instead of just hoping the phone rings.”
Tom S.
Independent Auto Repair Owner, Austin TX
FAQ
Common questions from automotive businesses
Both. We help new car dealerships, used car lots, independent repair shops, body shops, tire shops, and specialty automotive businesses. Each has unique marketing needs, and we customize our approach accordingly. The fundamentals (trust, visibility, and lead generation) apply across the industry.
We focus on transparency and social proof. Authentic reviews from real customers, educational content that helps rather than sells, visible certifications and guarantees, and before/after documentation all build trust. When a customer sees 200+ five-star reviews and helpful answers to their questions, they trust you before they ever call.
Paid advertising can generate leads within the first week. Google Business optimization typically shows results in 30-60 days. Review generation starts impacting reputation immediately. Most automotive clients see meaningful lead increases within 90 days of starting a comprehensive program.
Yes. We integrate with your inventory management to automatically promote vehicles across Google, Facebook Marketplace, and your website. New arrivals get immediate visibility, and we create campaigns targeting customers searching for specific makes, models, and price ranges.
We create consistent lead flow through multiple channels: search advertising for immediate needs, SEO for ongoing visibility, and retention marketing for existing customers. Service reminder campaigns, seasonal promotions, and reputation management all contribute to steady car count.
Service departments are often underleveraged profit centers. We help drive service appointments with targeted campaigns for maintenance, recalls, and repairs. We also help retain service customers who bought elsewhere. Your service bay doesn't care where the car was purchased.
We implement call tracking, form attribution, and integrate with your DMS or shop management software when possible. You'll know exactly how many leads came from each channel and your cost per acquired customer. We focus on customers acquired, not just leads generated.
We start with a 3-month commitment because building reputation and rankings takes time. After that, it's month-to-month. We believe in earning your business through results, not locking you into contracts.
Ready to stop losing customers to better-marketed competitors?
Get a free audit that shows exactly where you're losing opportunities and how to fix it.