Dermatology Marketing
Grow both your medical and cosmetic dermatology practice, without compromising trust.
Patients searching for skin care solutions are looking for a board-certified dermatologist they can trust. We help you get found, build credibility, and convert serious interest into booked appointments for both medical and cosmetic services.
Results
What our dermatology clients achieve
Representative outcomes from independent dermatology practices with similar starting points.
for both medical and cosmetic
through targeted campaigns
for 'dermatologist near me' searches
Our work is designed for independent dermatology practices that want to grow both medical and cosmetic service lines, not PE-backed groups focused on volume.
All results shown are representative and depend on market conditions and starting point.
For most dermatology practices, improving cosmetic consultation quality and patient mix has a far greater revenue impact than increasing raw inquiry volume.
Most practices come to us when patient interest is strong, but cosmetic bookings and case value feel inconsistent.
What to Expect
A realistic timeline for results
Results vary by market and starting point. We'll give you honest projections based on your specific situation.
The Challenge
Medical and cosmetic patients search differently
Dermatology practices serve two distinct patient types: those with medical needs often covered by insurance, and those seeking cosmetic treatments who pay out of pocket. Each requires different messaging, targeting, and positioning.
Many practices with board-certified dermatologists lose cosmetic patients to med spas that simply show up first online. We help you capture both audiences while emphasizing the medical expertise that sets you apart.
What We Do
Growth systems designed for medical + cosmetic dermatology
Local visibility that drives patient inquiries
We help dermatology practices show up when patients are actively searching for both medical and cosmetic services, across Google Search, Maps, and local listings, so your practice is found for acne, skin cancer screenings, and aesthetic treatments alike.
Reputation that builds trust before the first call
We help you build and maintain a review profile that reflects the quality of your care. When patients compare dermatologists, your reputation and credentials become a deciding factor.
A website that converts visitors into appointments
We optimize your site to make booking easy, explain treatment options clearly, and answer the questions patients have before they pick up the phone or submit a booking request.
Paid visibility when timing matters
When appropriate, we use paid channels selectively to capture high-intent searches for both medical and cosmetic dermatology, always tracked to actual appointments. We focus on patient quality and case value, not clicks or low-intent inquiries, and separate insurance-driven demand from elective procedures so budgets stay aligned with revenue.
This work compounds over time as visibility, trust, and patient mix reinforce each other. Most dermatology practices engage us to actively manage visibility, reputation, and conversion month over month, not as a one-time campaign.
Who This Is For
This works best for dermatology practices that:
- Want to grow cosmetic services without compromising medical credibility
- Compete on expertise and patient experience, not discounts
- Want fewer price-shoppers and more committed cosmetic patients
- Are willing to invest in long-term visibility and positioning
Typically led by an owner-dermatologist or practice administrator involved in growth decisions.
Not ideal for practices that:
- Compete primarily on price or promotions for cosmetic services
- Want one-off SEO or website projects
- Expect immediate volume without foundational positioning
- Are part of a PE-backed group with centralized marketing decisions
FAQ
Common questions
No. We don't take competing practices in the same market. If we're already working with a dermatologist in your area, we'll tell you upfront. This is not negotiable. It is how we protect the value of what we do.
Yes. We understand the different patient journeys for medical dermatology (insurance-driven, condition-focused) vs cosmetic (self-pay, aesthetic-focused). Each requires different messaging, targeting, and conversion strategies.
Yes. We implement tracking so you know exactly which marketing channels are generating inquiries and which are converting to cosmetic appointments. You'll see clear ROI on your dermatology marketing investment.
All our marketing strategies are designed with HIPAA compliance in mind. We never use patient information without proper consent. Before-and-after photos require signed releases, and we maintain documentation of all patient permissions.
We create targeted campaigns for patients searching for specific treatments. We highlight your medical expertise and safety record, differentiating you from med spas and emphasizing that treatments are performed by dermatologists.
Yes. We optimize for medical dermatology searches and create educational content about treatment options. Patients searching for acne treatment, eczema, or psoriasis need to find a board-certified dermatologist. We make sure they find you.
We create content that positions your practice as a trusted resource for skin cancer screening and Mohs surgery. Patients facing skin cancer need reassurance about expertise. We help communicate your qualifications and experience.
Yes. We implement review request systems that reach patients after their appointments. Positive reviews from both medical and cosmetic patients help build your reputation and improve your visibility in search results.
Absolutely. We help multi-location practices optimize each location for local search while maintaining brand consistency. Each location gets its own Google Business profile and targeted local campaigns.
HIPAA-Compliant Marketing
Our processes are designed with patient privacy in mind. We never use protected health information without proper consent and compliance protocols.
Ready to grow your dermatology practice?
Get a Growth Plan and see where patient mix, positioning, or visibility is limiting cosmetic growth, and what to fix first.