Orthodontist Marketing
Fill your calendar with families ready to commit to treatment.
When parents search for 'orthodontist near me,' they're comparing trust, outcomes, and experience. We help you get found, build credibility, and convert serious interest into committed treatment starts.
Results
What our orthodontic clients achieve
Representative outcomes from independent orthodontic practices with similar starting points.
within 6 months
from active review management
for primary service searches
Our work is designed for independent orthodontic practices competing in crowded local markets, not DSOs running national playbooks.
All results shown are representative and depend on market conditions and starting point.
For most orthodontic practices, improving consultation quality and treatment acceptance has a far greater revenue impact than increasing raw lead volume.
Most practices come to us when consultations are steady, but treatment starts and case acceptance feel inconsistent.
What to Expect
A realistic timeline for results
Results vary by market and starting point. We'll give you honest projections based on your specific situation.
The Challenge
Parents have more options than ever
Corporate DSOs dominate visibility through scale, budget, and process, not better care. Independent practices lose not because they're worse, but because they're harder to find and evaluate online.
When parents start researching orthodontic treatment, they search online first. If your practice isn't visible in those crucial moments, you're losing patients to competitors who simply showed up earlier.
What We Do
Growth systems built for orthodontic practices
Local visibility that drives consultation requests
We help orthodontic practices show up when parents are actively searching for braces and Invisalign, across Google Search, Maps, and local listings, so your practice is seen early and often during the decision process.
Reputation that builds trust before the first call
We help you build and maintain a review profile that reflects the quality of care you provide. When parents compare options, your reputation becomes a deciding factor.
A website that converts visitors into consultations
We optimize your site to make booking easy, showcase your results, and answer the questions parents have before they pick up the phone or submit a booking request.
Paid visibility when timing matters
When appropriate, we use paid channels selectively to capture high-intent searches for braces and Invisalign, always tracked to actual consultations. We focus on consultation quality and treatment value, not clicks or low-intent inquiries.
This work compounds over time. Most orthodontic practices engage us to actively manage visibility, reputation, and conversion month over month, not as a one-time campaign.
Who This Is For
This works best for orthodontic practices that:
- Compete on quality of care and patient experience, not price
- Handle complex cases and want patients who value expertise
- Want fewer price-shoppers and more committed treatment starts
- Are willing to invest in long-term visibility and positioning
Typically led by an owner-orthodontist involved in growth decisions.
Not ideal for practices that:
- Compete primarily on price or promotions
- Want one-off SEO or website projects
- Expect immediate volume without foundational positioning
- Are part of a DSO with centralized marketing decisions
FAQ
Common questions
No. We don't take competing practices in the same market. If we're already working with an orthodontist in your area, we'll tell you upfront. This is not negotiable. It is how we protect the value of what we do.
We focus on the value of professional care: personalized treatment, complex case handling, and in-person monitoring. We help patients understand why professional care matters.
Yes. We implement tracking so you know exactly which marketing channels are generating consultations and which are converting to treatment starts. You'll see clear ROI on your orthodontic marketing investment.
Most practices see improvement in 60-90 days. Google Business and review campaigns often show progress within weeks. Paid advertising can generate consultations immediately.
We optimize for Invisalign-specific searches, create content around clear aligner benefits, and target adults and teens interested in invisible options.
We create targeted campaigns highlighting discreet options, flexible payment plans, and the professional benefits of treatment. Adult patients often have higher case values.
Yes. We help you create compelling galleries that showcase results while respecting patient privacy. These are powerful conversion tools.
Absolutely. We help multi-location practices optimize each location for local search while maintaining brand consistency. Each location gets its own Google Business profile and targeted local campaigns.
HIPAA-Compliant Marketing
Our processes are designed with patient privacy in mind. We never use protected health information without proper consent and compliance protocols.
Ready to grow your orthodontic practice?
Get a Growth Plan and see where consultation quality, positioning, or visibility is limiting treatment starts, and what to fix first.