Decabrand

Physical Therapy Marketing

Build direct patient demand, so your clinic isn't dependent on referrals alone.

Patients are already searching for physical therapy. We help them find your clinic, understand your specialties, and book evaluations directly.

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Who This Is For

PT clinics ready to grow direct-access patients

This works best for PT clinics that:

  • Want to grow direct-access patients
  • Have clear specialties (sports, post-op, pelvic, neuro, etc.)
  • Care about completion rates, not just evaluations

Not ideal for clinics that:

  • Are fully dependent on hospital contracts
  • Only accept physician referrals by policy
  • Aren't interested in direct patient marketing

The Opportunity

Why direct demand matters financially

Fills unused appointment slots

Direct patients fill gaps that referral timing can't predict.

Improves patient mix

Attract high-compliance cases who complete their full plan of care.

Reduces referral dependency

Less reliance on a small number of referring physicians.

Stabilizes volume

Consistent demand during referral slowdowns or seasonal dips.

The Challenge

Patients are choosing their own PT. Are they finding you?

The shift toward direct access means more patients are choosing their own provider rather than accepting referrals without research. They search for condition-specific help, compare options, and book directly.

Clinics that invest in visibility for specific conditions capture these patients. Those that don't invest in visibility default to whoever shows up first, often hospital-based PT or better-positioned private competitors.

The opportunity is clear: patients are already searching. The question is whether they find your clinic.

What We Do

Growth systems built for physical therapy clinics

Local visibility for condition-specific searches

We help PT clinics show up when patients search for back pain relief, post-surgical rehab, or sports injuries, across Google Search, Maps, and local listings. Clear condition pages and direct-access language ensure patients find you during their research.

Convert condition-based searches into booked evaluations

Clear condition pages, direct-access language, and frictionless booking, so patients don't stall after researching. We remove the barriers between 'I need PT' and 'I booked an evaluation.'

Position your clinic for specific conditions and specialties

Whether you specialize in sports rehab, post-op recovery, pelvic floor, or neuro, we make your expertise visible. Specialty positioning attracts higher-compliance patients who complete their full plan of care.

Simplify booking flows to reduce friction

Many patients abandon the booking process when it's unclear or complicated. We streamline the path from search to scheduled evaluation, reducing drop-off and improving show rates.

Ensure messaging aligns with regulations

We ensure messaging aligns with direct access regulations and payer requirements. No misleading claims, no compliance risks. Just clear communication that builds trust with patients and referral sources alike.

Our approach is designed to support clinical workflows, not disrupt them.

What to Expect

A realistic timeline for results

Month 1
Foundation work: audit, condition-specific strategy, Google Business optimization, and initial content improvements. You'll see early movement in visibility and engagement signals.
Months 2-3
Momentum builds: condition pages gain authority, local rankings improve, and evaluation requests increase. Patient mix starts improving for direct-access cases.
Months 4-6
Compounding results: specialty visibility strengthens, completion rates improve as patient quality increases, and you have clear data on direct vs. referral acquisition.

Results vary by market and starting point. We'll give you honest projections based on your specific situation.

What We Typically See

Patterns from PT clinics like yours

  • Increased direct-access evaluations within 60-90 days
  • Improved patient mix for specialty cases
  • More predictable weekly scheduling

All results shown are representative and depend on market conditions and starting point.

FAQ

Common questions

No. We don't take competing practices in the same market. If we're already working with a PT clinic in your area, we'll tell you upfront. This is not negotiable. It is how we protect the value of what we do.

Yes. We understand that direct access regulations vary by state and that messaging needs to be accurate about what patients can do without a referral. We ensure all marketing aligns with your state's requirements and payer policies.

Hospital-based PT has institutional relationships but often lacks the personal connection and specialty focus that private practices offer. We help you communicate your specialties, convenience, and patient experience, the differentiators that matter to patients choosing directly.

Yes. Whether you focus on sports rehab, post-surgical recovery, pelvic floor, vestibular, or neuro, we create condition-specific content and visibility. Specialty positioning attracts patients who need exactly what you offer.

Better-informed patients who choose you directly tend to have higher completion rates. By attracting patients through educational content and clear specialty positioning, we help you build a patient base that's committed to their full plan of care.

Absolutely. We help multi-location practices optimize each location for local search while maintaining brand consistency. Each location gets its own Google Business profile and targeted local campaigns.

HIPAA-Compliant Marketing

Our processes are designed with patient privacy in mind. We never use protected health information without proper consent and compliance protocols.

Ready to build direct patient demand?

Get a growth plan and see exactly where the opportunities are for your PT clinic.

Get a Growth Plan