Wellness & Fitness Marketing

Build a community around your brand.

Attract new members, keep them engaged, and turn them into advocates for your gym, studio, or wellness business.

Yoga class in beautiful natural light studio

Results

What our wellness clients achieve

40%
Increase in memberships

within 6 months

2x
Class attendance

for promoted classes

30%
Better retention

year over year

Personal trainer working with client in modern gym

The Challenge

Retention is the real game

Getting new members through the door is only half the battle. The wellness industry's biggest challenge is keeping them engaged and coming back month after month.

We help gyms, studios, and wellness businesses not just attract new members, but build the community and engagement that drives long-term retention.

What We Do

Marketing built for wellness businesses

Local SEO for Wellness

  • Rank for fitness searches
  • Google Business optimization
  • Class and service visibility
  • Neighborhood targeting

Member Acquisition

  • Trial offer campaigns
  • Social media advertising
  • Referral programs
  • Lead nurturing

Community Building

  • Social media content
  • Member spotlights
  • Event promotion
  • Brand ambassadors

Retention Marketing

  • Email campaigns
  • App engagement
  • Loyalty programs
  • Win-back campaigns

FAQ

Common questions

We create year-round marketing strategies that capitalize on peak times (January resolutions, summer fitness goals) while maintaining engagement during slower periods. Retention-focused campaigns, challenges, and community events keep members active year-round.

Yes. Whether you're launching a new yoga series, HIIT program, or specialty workshop, we create targeted campaigns to fill classes. We promote specific instructors, highlight class benefits, and use social proof from current members to drive sign-ups.

Absolutely. We help personal trainers and small studio owners build their personal brand, showcase client transformations, and attract their ideal clients. From one-on-one trainers to boutique yoga studios, we understand the personal nature of these businesses.

Yoga studios have unique marketing needs: attracting beginners while retaining experienced practitioners, promoting different class styles, and building community. We help yoga studios showcase their unique approach, whether that's hot yoga, vinyasa, restorative, or meditation-focused practices.

Retention is our primary focus. We implement email campaigns, app engagement strategies, loyalty programs, and win-back campaigns for lapsed members. We help you identify at-risk members before they cancel and create touchpoints that keep your community engaged.

Yes. From 30-day challenges to wellness retreats, workshops, and community events, we create buzz and drive participation. Social media campaigns, email sequences, and targeted ads help you fill events and create FOMO that attracts new members.

We track new member sign-ups, trial conversions, class attendance, and retention rates. You'll see exactly which marketing channels are driving memberships and at what cost per acquisition, allowing us to optimize your budget for maximum growth.

Ready to grow your wellness business?

Get a free audit and see exactly where the opportunities are.