AI Visibility · Cosmetic Dentistry
The cost question is now being answered by something other than you.
Patients researching veneers ask what it costs before they ask who does it. Assistants answer both in one response, and most practices are absent from that answer.
Run it yourself
Here are the prompts. You do not need us to run them.
- Best cosmetic dentist in {your city} for veneers
- How much do veneers cost in {your city}?
- Who does full mouth reconstruction near {your city}?
- Best dentist for a smile makeover in {your city}
- Dental implants in {your city}: who is good and what does it cost?
- Is {your practice name} good for cosmetic dentistry?
Note how many of these carry cost. In elective dentistry the price question and the provider question arrive together, and an assistant will answer both whether or not your site does.
Why cosmetic dentistry is different
Answer engines do not treat every specialty the same way.
Generic AI-search advice ignores this, which is why generic AI-search advice produces generic results.
Cost and provider are one query
Most practices refuse to publish price ranges, so assistants answer the cost half from third-party sources and the provider half from whoever did publish. Silence on price does not keep you out of the conversation, it keeps you out of the answer.
General dentistry drowns the cosmetic signal
A practice presented as a general dentist that also does cosmetic work is usually resolved by an engine as a general dentist. The entity is what the sources say it is.
Long research windows mean repeated queries
Patients considering five-figure dentistry ask several times over months, in slightly different words. Consistency across phrasings matters more here than in specialties with short decision cycles.
Insurance framing confuses the answer
Assistants frequently hedge cosmetic dental answers with insurance caveats. Practices that state plainly what is and is not covered give the engine something cleaner to repeat.
The measurement
What a baseline actually consists of.
Asking an agency whether they do AI search is not a useful question, because everyone says yes. The useful question is what their measurement actually consists of. This is ours, published before you buy anything, so you can compare it against anyone else's.
- Engines
- ChatGPT, Perplexity, Google AI Overviews, Gemini
- Named, because an unnamed engine list is not a measurement.
- Prompt set
- ~20 questions a real patient would ask
- Published in full, so you or a skeptic can re-run them without us.
- What we record
- Whether you are named, in which engines, alongside whom
- Plus the competitors that appear when you do not.
- Cadence
- Baseline, then the identical set re-run at 90 days
- Same prompts, same engines, both dates published.
You keep the baseline document whether or not you continue with us.
The work
What we change, once we know where you stand.
- 01
Publish cost ranges and financing
The single highest-leverage change available in this specialty. It qualifies the inquiry, it answers the dominant query, and it is the thing an engine can actually cite.
- 02
Resolve the practice as a cosmetic entity
Positioning, structured data and third-party profiles that agree you are a cosmetic and restorative practice, not a general practice with a cosmetic page.
- 03
Build procedure-level depth
Veneers, full-arch, smile design: candidacy, process, longevity, cost, alternatives. Written to answer the question, not to rank for the phrase.
- 04
Make the case record legible
Documented, consented before-and-after work presented so it is attributable to your practice rather than floating in a gallery an engine cannot attribute.
The limits
What we will not claim.
Every agency in this category promises citations. We would rather be specific about what is not available, because you will find out either way.
- We cannot guarantee an engine will recommend you, and we will not imply it.
- We will not publish a cost range you have not approved, and we will not invent one to win a query.
- We do not claim this replaces case acceptance. Getting named produces an inquiry; your treatment coordinator produces the case.
- Where your practice management system cannot join an inquiry to an accepted case, we will say the attribution is incomplete rather than estimate it.
FAQ
Questions we get asked.
Do we really have to publish prices?
Ranges, and yes, it is close to unavoidable if you want to be in these answers. Cost is the dominant query in elective dentistry. If you do not answer it, the assistant answers it from a third-party source and names whoever did. Publishing a range also filters the inquiry before it consumes coordinator time.
Will this help with general dentistry patients too?
Partly, but that is not what this is for and we would rather be clear about it. The entity work helps across the board; the content work is aimed at high-value elective cases specifically. If your goal is more hygiene volume, this is the wrong service.
We tried a dental marketing agency before and it did not work. Why is this different?
The usual failure is a report measuring impressions and traffic while the practice needs accepted cases. We cannot fix that entirely, we can measure the part of it that is ours, publish the method, and re-run it. Hold us to the prompt set and the dates rather than to a dashboard.
What do I actually get?
The prompt set, the engines, the date, whether you were named in each, and which practices appeared when you did not. Then the identical set re-run at 90 days. Yours to keep either way.
Find out whether assistants name your cosmetic dentistry practice.
A measured baseline across four engines, with the prompt set published so you can check it yourself. Yours to keep either way.