AI Visibility · Dermatology
Ask whether someone should see a dermatologist or a med spa.
That single question decides a large share of cosmetic revenue in your market, and an assistant is now answering it. Board certification only helps if the answer mentions it.
Run it yourself
Here are the prompts. You do not need us to run them.
- Should I get Botox at a med spa or a dermatologist?
- Best dermatologist in {your city} for cosmetic treatments
- Who should I see for laser resurfacing near {your city}?
- Best dermatologist in {your city} for skin cancer screening
- Is it safer to get fillers from a doctor?
- Board-certified dermatologists near {your city}
The first and fifth prompts are the commercially important ones. They decide the category before they decide the provider, and dermatology usually wins them on the merits, when the answer is grounded in sources that say so.
Why dermatology is different
Answer engines do not treat every specialty the same way.
Generic AI-search advice ignores this, which is why generic AI-search advice produces generic results.
The category question comes before the provider question
Patients ask whether to see a dermatologist at all. That is a question dermatology should win, and frequently does not, because med spas publish far more content aimed at it.
Two entity profiles competing inside one practice
A practice that reads as purely medical is not retrieved for cosmetic queries; one that reads as purely cosmetic loses the credential advantage that made it worth choosing. Both surfaces have to exist and stay distinguishable.
Safety framing favors you, if it is legible
Assistants hedge toward caution on injectables and devices, which advantages a physician practice, but only where board certification and medical oversight are stated in sources the engine can verify.
Medical queries are largely inelastic
Visibility work does not create more skin cancer. We will say plainly which half of your business this can move and which half it cannot.
The measurement
What a baseline actually consists of.
Asking an agency whether they do AI search is not a useful question, because everyone says yes. The useful question is what their measurement actually consists of. This is ours, published before you buy anything, so you can compare it against anyone else's.
- Engines
- ChatGPT, Perplexity, Google AI Overviews, Gemini
- Named, because an unnamed engine list is not a measurement.
- Prompt set
- ~20 questions a real patient would ask
- Published in full, so you or a skeptic can re-run them without us.
- What we record
- Whether you are named, in which engines, alongside whom
- Plus the competitors that appear when you do not.
- Cadence
- Baseline, then the identical set re-run at 90 days
- Same prompts, same engines, both dates published.
You keep the baseline document whether or not you continue with us.
The work
What we change, once we know where you stand.
- 01
Win the category question
Content that answers dermatologist-versus-med-spa honestly and specifically, including when a med spa is a reasonable choice. Even-handed answers get cited more than promotional ones.
- 02
Make board certification verifiable
Stated in structured data, on the site, and consistently across third-party profiles, so an engine reaching for a credential signal finds one.
- 03
Give the cosmetic side its own retrievable surface
Distinct treatment pages that an engine can resolve, without diluting the medical entity that referring physicians see.
- 04
Target the device treatments you need utilized
Visibility aimed at the specific treatments your underused equipment delivers, which is where the return is easiest to reason about.
The limits
What we will not claim.
Every agency in this category promises citations. We would rather be specific about what is not available, because you will find out either way.
- We cannot guarantee an engine will recommend you.
- We will not claim this grows medical dermatology volume. Referral-gated, insurance-mediated demand is largely inelastic to visibility work and we would be selling you something that does not exist.
- We will not publish clinical claims comparing your safety to a named competitor.
- We will not push cosmetic messaging so far that it damages the medical entity, and we will say when a request crosses that line.
FAQ
Questions we get asked.
Will this help our medical dermatology side?
Marginally, and we would rather set that expectation now. Medical dermatology is referral-fed, insurance-directory-gated and capacity-constrained; more visibility does not create more skin cancer. The measurable return is on the cosmetic side, which is cash-pay and genuinely elastic.
Can this hurt our reputation with referring physicians?
It can if it is done carelessly, and that concern is correct. The failure mode is one undifferentiated voice addressing a skin cancer referral and an injectables patient identically. We keep the surfaces separate and we will show you what a referring physician encounters.
Do assistants really recommend med spas over dermatologists?
Sometimes, and it is worth checking rather than assuming either way. In markets we have looked at, the answer varies by phrasing and by engine. That variance is exactly what the baseline captures, and it is more useful than a general claim.
What do I actually get?
The prompt set, the engines, the date, whether you were named, and who was named instead, reported separately for medical and cosmetic queries. Then the identical set re-run at 90 days.
Find out whether assistants name your dermatology practice.
A measured baseline across four engines, with the prompt set published so you can check it yourself. Yours to keep either way.